Coming Soon
The Bone Tag
Stainless Steel · Coming Soon
Deep-engraved stainless steel. Their name on the front, your number on the back. Built to outlast the collar it lives on.
Personalized · Breed-loved · North America
Every good dog
Every good dog
deserves its mark.
Hand-embroidered breed apparel and personalized tags, made by hand in Vaughan, Ontario — for the people who'd do anything for their dog.
Embroidered, Never Printed
Polyester thread, 50+ wash rated
Made in North America
Stitched to order, never warehoused
Free Shipping over $99
CAD & USD, ships from Canada
+ Add Their Name
+$12 · hoodies & crewnecks
Summer 001 · The First Drop
The Summer Tees
100% garment-dyed heavyweight cotton. Four breeds, one drop. $48.
Shop by Breed
Your breed is the whole catalog.
Each breed gets four pieces — the document, the specimen, the cultural drop, the mark.
Milo · cognac on olive heritage cotton
Add Their Name · +$12
Their name, stitched on the sleeve.
Single-needle embroidered in cognac thread on every hoodie and crewneck. Classic serif typeface. Survives 50+ washes — outlasts the collar it lives on.
Shop Personalizable Pieces →In The Workshop · Coming Soon
Personalized tags, almost ready.
Three designs, engraved by hand in Vaughan. Small first batches. Join the waitlist below and we'll write you the moment each one opens. Read the full details →
Coming Soon
The Keepsake Locker
Keychain · Coming Soon
A keychain that carries them with you. Their face engraved on the front, your message on the back. The one you keep when the collar is put away.
Limited First Batch
The Silicone Tag
Limited Time · Coming Soon
Soft, silent, won't scratch your floors. Dog's name on the front, your name and phone number on the back. Made for the dogs who hate the jingle.
Batch 002 · Waitlist
Be first when the tags open.
One email when each design is ready. Waitlist gets first pick before public launch — small batches mean they go fast.
Verified Reviews
What dog parents are saying.
Every piece is stitched to order, so each review is from someone who actually waited for theirs.
Join the Pack
Get $10 off your first hoodie.
Plus early access to our next breed drop. One email. No spam.
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